A Social Media Manager is a professional who manages the social media accounts of a company or organization. Social media is a huge phenomenon with millions of people logging on to their accounts every day. It has the power to attract many customers, but it is important to have a social media manager to run the business through it. Companies who haven’t yet started using social media might be missing out on a lot of potential business.
Social media marketing is simply the use of various social media sites and platforms to advertise a product or service for which you’re already selling. While the terms digital and e-marketing are more dominant in academic circles, social media management is fast becoming popular among researchers and practitioners. Basically, it combines elements of engaging with your audience, curating valuable content, and engaging with the target market. As an example, you could be posting useful tips and research for your followers on Facebook, while providing links back to your website or blog. By engaging with your audience, you are giving them something useful and insightful to take home and share with friends.
Content creation is key when running a successful social media campaign. The most engaging content involves posting relevant, timely information about your products or services. You should make it easy for your followers to pass along your information to their network. For instance, rather than creating a one-page teaser to post on your main page, you should create several mini-guides that provide detailed, researched information about each of your offerings. These guides should not be long or disjointed, but should offer enough information to allow readers to engage with the information in a way that increases their interest in what you are offering.
The final step in creating valuable content is engagement. In addition to providing links back to your website or blog, social media managers also encourage engagement by allowing users to leave comments or problems in the form of a comment or suggestion. These comments can be used in combination with other strategies to encourage more engagement with the site and increase the possibility that users will pass along your brand awareness to their network. This last strategy is crucial to building brand awareness, as well as increasing your bottom line.
As mentioned above, social media managers should work closely with their online presence team to ensure that the overall online presence of the company remains coherent and consistent. This includes maintaining the same tone and voice through the various social media platforms. If there are any changes to the tone of the company’s online presence, the Social media manager should make these changes quickly to ensure consistency within the company’s overall strategy. They should discuss these issues at all points with the brand team.
Most large companies have marketing teams that are responsible for a variety of activities, such as SEO (search engine optimization) efforts and social media management. However, many smaller organizations have budgets that are not sizeable enough to cover the range of activities that must be planned and managed by these marketing teams. In addition, many smaller companies do not have the type of dedicated staffing resources that a large marketing team may have, especially when it comes to engaging with the target audience. As a result, these marketing managers often engage in a more generalized style of marketing, which does not adequately focus on the specific needs of the target audience.
The social media managers should work closely with their online marketing team to develop a tailored strategy for promoting the business across multiple platforms. This includes promoting the company across the various social media channels, which include both Facebook and Twitter. Additionally, the manager should work to establish a presence across different types of websites, including those that are not based solely on advertising. For example, a marketing manager for a food delivery service may be involved in promotions that include discounts for customers who order online, rather than walking into a store.
Social media managers should also monitor and track the effectiveness of their advertising campaigns, which includes engaging in discussions within the various social channels, as well as publishing reports on the results of the campaigns. These reports should be regularly updated so that the social media managers can see how their campaigns are performing relative to their expectations. Additionally, this individual should help to build relationships with influencers. Influencers may initially be skeptical about publishing posts or comments on a particular platform, but a good social media manager will help to make them comfortable about doing so. Once they begin to participate actively in the conversations that the marketing team is trying to build, the influencers will likely recommend the company to other people, increasing the visibility of the company and its products.
