As consumers grow more health conscious, Hard Seltzer advertising has become increasingly popular. However, the company’s new global ad campaign is likely to get more attention. The ad features a variety of content creators and is inspired by user-generated content, which has propelled the hard-seltzer to the top of the hard seltzer charts.
Despite a growing market for hard seltzer, the ASA has deemed some of the ad claims misleading. For example, BrewDog’s ’90 calories’ claim is not allowed, while High-Water’s ‘no carbs’ claims have been shut down. The ASA has ordered the companies to stop using these marketing claims, and a few have even removed them from their websites.
The ASA, the United Kingdom’s advertising watchdog, has warned advertisers against making low-alcohol claims in their ads. Despite the high alcohol content of hard seltzer, the drinks still contain between four and six percent of alcohol, so it’s not possible to make such claims. According to the U.K. advertising codes, such claims are not permitted. Anheuser-Busch InBev SA/NV has been accused of making health and fitness claims.
The ASA has ruled on the ASA’s complaint over Hard Seltzer advertising. In October, the ASA found that the ’90 calories’ claim on BrewDog’s hard seltzer is not appropriate. It would not allow the ‘only 90 calories’ label on the label, which is more appropriate for a alcoholic beverage. The ASA also ruled that advertisements featuring brands such as Whisp and Drty Drinks could contain false or misleading claims about their products’ nutritional value.
In addition to the ASA’s decision on the safety of hard seltzer advertising, the ASA has ruled that certain health and nutrition claims can be made. In addition to health claims, the ASA has also ruled against ‘only 90 calories’ on BrewDog’s hard seltzer. In fact, the ASA has also ruled against the use of ‘only 90 calories’ on two brands.
While hard seltzer advertising is still relatively new, it has already gained popularity in the US market. The ASA’s ban on these types of ads came about after the ASA ruled on the ‘no carbs’ hashtag. Although ‘no carbs’ isn’t a legal term, it is a marketing claim. The hashtag ‘no carbohydrates’ is an example of a health claim.
While hard seltzer advertising continues to grow, it is a small sector of the alcohol industry, and the ASA has pulled down four brands for making health and nutrition claims. The ASA also has banned two drinks for adding’sales spin’-style descriptors to their calorie count. While ‘only nine calories’ might be acceptable on some brands’ websites, the ASA’s rules are not clear on how much money these claims should cost.
In its latest report, the ASA has also pointed out the problem with hard seltzer advertising. The ASA has been concerned with health and nutrition claims that are not supported by the research. Currently, the ASA has not found any evidence that Hard Seltzer can cause health problems. The company’s ad campaign is not effective. In fact, the brand’s ad campaign has the opposite effect.
The ASA has also cited some examples of hard seltzer advertising that makes nutrition claims. The ASA has pulled up four brands for making health and nutrition claims. For example, BrewDog’s hard seltzer is not allowed to say it contains “only nine calories,” as the ASA considers it to be a sales spin. But other ads have taken a more pragmatic approach. Besides the health claims, it has also been found that ‘no carbs’ in advertisements was not accepted.
The ASA has a number of issues regarding the advertising of hard seltzer. Some brands have promoted their drinks as a health and nutrition drink. Other brands use marketing claims that are not allowed. For instance, ‘100 calories in 90 calories’ is a common claim for hard seltzer. The ASA has not approved the use of this phrase. In recent years, some brands have used hashtags to promote their products.
